Aunt Jackie's is organised into ranges, and each one is built around a different problem rather than a different scent or price point. Pick by what your hair is actually doing and the choice gets simple.
Start here: what's your main complaint?
- My hair is dry all the time → Curls & Coils
- My curls have no definition → Curl La La
- My hair won't get any longer → Flaxseed
- Humidity ruins my hair → Grapeseed Style & Shine
- My hair is damaged or coloured → Coconut Crème
- I wear braids, twists or protective styles → Braid & Twist
- My scalp is the problem → Elixir Essentials
- I'm shopping for my child → Aunt Jackie's Kids
Curls & Coils — moisture and the basics
The foundation range and the right starting point if you're new to all of this. Shampoo, conditioner and two leave-ins that handle the one job every textured-hair routine needs to get right: getting moisture in and keeping it there.
Start with: the Wash Day Starter Pack
Read: your first curly hair routine and why your coils are still dry
Curl La La — definition and hold
The styling range. Custard, gel, mousse and serum, built for people who want visible curl clumps rather than soft undefined volume. This is what you add once your moisture routine is working.
Start with: the Curl La La Wash & Define Pack, or the Curl La La Styling Kit if you already have a wash routine
Read: how to get defined curls that actually last and custard, gel, mousse or serum?
Flaxseed — length retention and breakage
For hair that's been the same length for years. Gentle cleansing, weekly repair, elongating styling and heavy end-sealing — all aimed at stopping the ends snapping off as fast as the roots grow.
Start with: the Length Retention Pack
Read: hair not growing? It's probably breaking and how to do a twist-out
Grapeseed Style & Shine — frizz and humidity
Silicone-free, lighter in feel, and the range that earns its keep in an Australian summer. Clarifying shampoo, recovery conditioner, setting mousse and sheen mist.
Start with: the Humidity Defence Kit
Read: beating Australian humidity and a summer wash day for curls
Coconut Crème — repair
The richest range, for hair that's been coloured, bleached, relaxed or heat-styled. Conditioning cleanser, deep conditioner, moisture sealant and a curling gelée with enough slip not to stress fragile strands.
Start with: the Coconut Crème Repair Ritual
Read: repairing damaged curls
Braid & Twist — protective styles
Built for the weeks your hair is tucked away. Setting foam, braid gel, an itch and tension serum, a no-rinse scalp refresh, plus a moisturiser for the braids themselves.
Start with: the Braids & Twists Survival Kit
Read: caring for hair while it's tucked away
Elixir Essentials — scalp oils
Four lightweight oils formulated for the scalp rather than the strand — Biotin, Saw Palmetto, Collagen and Batana, Jojoba & Rice.
Read: scalp care, thinning edges and hair oils
Natural Growth Oil Blends — sealing oils
Heavier oils for the ends, not the scalp: Flaxseed & Monoi, Argan, Coconut & Sweet Almond and Grapeseed & Avocado.
Aunt Jackie's Kids — for children's curls
Lighter, gentler formulas designed above all for slip, because someone else is doing the combing. Shampoo, conditioner, leave-in detangler, curling custard and a scalp remedy.
Start with: the Kids Wash Day Pack
Read: washing and detangling your child's curly hair without the tears
Browse: the Aunt Jackie's Kids range
Can you mix ranges?
Yes, and most people end up doing exactly that. The ranges aren't closed systems — a Curls & Coils leave-in under a Curl La La custard is a very common combination, and a Grapeseed clarifying shampoo works with any routine.
The one thing worth keeping consistent is your moisture step. Chopping and changing leave-ins every week makes it hard to tell what's working.
What every range has in common
No mineral oil and no petrolatum, across the board. Both coat the strand and block moisture rather than adding it, which is the opposite of what textured hair needs.
Still not sure?
Buy the pack that matches your main complaint and use it for two months before adding anything. Two months of one consistent routine tells you more than two years of buying single products.
Browse the routine packs or the full Aunt Jackie's range. Shipped Australia-wide.